![]() ![]() Major record companies formed partnerships with independent labels and producers specializing in rap music. In the 1980s several commercial hip-hop films such as Wild Style (1982), Style Wars (1983), Beat Street (1984), Krush Groove (1985) and Disorderlies (1987) flooded the market with the sound of rap. ![]() Sylvia Robinson of Sugarhill Records introduced rapping into the mainstream with the release of “Rapper’s Delight” (1979) by the Sugarhill Gang. Record and film producers then noticed and began to capitalize on hip-hop culture. By the mid-1970s, performance venues included local clubs whose proprietors recognized the commercial potential of this artistic expression. ![]() Hip-hop DJs and MCs originally performed in local house parties and community centers, city parks, neighborhood block parties, and, eventually, local clubs. DJ Kool Herc gave the community its blueprints and its first brand of hip-hop music, called b-beat. Some MCs and DJs were members or former members of gangs who used DJing, dancing, and MCing as an alternative to gang warfare. Hip-hop music culture is a product of African American, Afro-Caribbean and Latino inner-city communities plagued by poverty, the proliferation of drugs, and gang violence in the 1960s and early 1970s. Old School Roots: early 1970s to the mid-1980sįrom its humble beginnings in the Bronx, NY, rap music has moved into the mainstream, redefining the soundscape and character of American popular culture and contributing to the growth of a billion-dollar entertainment industry. ![]()
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